"My first bike was a Fuji."

We hear it all the time. There's a definite glow when someone reminisces about that first bike. We feel it too. After all, isn't that what riding is all about?

Our goal at Fuji is to always keep that excitement alive for every type of rider. Whether your first bike was 30 years ago, or you’re shopping for it right now, we create a lifetime of memories, one bike at a time.

Established 1899

Fuji Bikes was originally built on a commitment to produce quality, high-performance racing bicycles. Throughout the world, the Fuji brand and its distinctive mountain logo became synonymous with cycling and cyclists everywhere.

Over a century later, that tradition continues with our latest line-up of road, mountain, gravel, and lifestyle models, ensuring an exceptional cycling experience for every type of rider. While our pursuit of excellence started years ago, your ride begins today.

Life's More Fun on a Fuji


1899

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Founded in Japan as Nichibei Fuji, the company starts importing American and English bikes. The word ‘Nichibei’ translates as ‘Japanese-American.’ Within 20 years the company is building its own bicycles.

1919

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Nichibei-Fuji begins exporting Fuji-branded bikes throughout Asia.

1920s

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Now Japan’s most popular bicycle brand, Fuji is winning races in Japanese cycling competitions.

1971

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Fuji America is the first Japanese brand in U.S. history to market itself nationwide under its own name. With innovations like lighter chromoly frames, Fuji’s reputation for quality bicycles soars.

1971

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Fuji introduces the Sports 10, the 10-speed bike that establishes Fuji as a premier brand in the U.S.

1973

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The company debuts The Fuji Ace – the first production bike to use the groundbreaking new Shimano Dura-Ace groupset.

1977

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The S12-2 introduces the world to the first 12-speed bike, featuring a 6-speed freewheel, an industry game-changer.

1977

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The company organizes the Fuji Grand Prix road race.

1984

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Fuji sponsors Mark Gorski, 1984 Olympic gold medalist, to ride for its elite racing team.

2004

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Fuji releases its first full-carbon road bike, which Judith Arndt rides to the World Championship – becoming the first woman to win a world title on a carbon-fiber bike.

2005

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Regina Schleicher wins the World Championship on a Fuji.

2010

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Fuji makes its debut at the Tour de France with pro team Footon-Servetto.

2011

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Anika Langvad wins the 2011 Mountain Bike Marathon World Championships on her Fuji SLM

2012

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Anika Langvad repeats her Mountain Bike Marathon World Championships victory on the Fuji SLM.

2015

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Omar Fraile of Team Caja Rural team rides his Fuji Transonic to win the King of the Mountains competition at the 2015 Vuelta a España.

2018

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Fuji introduces the new Supreme, designed for women and the fastest Fuji ever. Kendall Ryan of Team TIBCO-Silicon Valley Bank rides it to its first Women’s World Tour victory, at Stage 1 of the Amgen Tour of California.

2019

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Amy Morrison wins the USA Enduro National Championship on her Fuji Auric, equipped with M-Link technology.

2021

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Amy Morrison wins her second US Enduro National title aboard the Rakan LT

Greatest of All Time

Here's our staff picks and the award we think they'd win if it were a contest – which it always is!

More Fun on a Fuji

Innovation

We remain commmited to pushing the limits in cycling trends and technology with advancements like our MLink suspension system, high-modulus carbon fibers, and linear aerodynamic designs.