"My first bike was a Fuji."
We hear it all the time. There's a definite glow when someone reminisces about that first bike. We feel it too. After all, isn't that what riding is all about?
Our goal at Fuji is to always keep that excitement alive for every type of rider. Whether your first bike was 30 years ago, or you’re shopping for it right now, we create a lifetime of memories, one bike at a time.
Established 1899
Fuji Bikes was originally built on a commitment to produce quality, high-performance racing bicycles. Throughout the world, the Fuji brand and its distinctive mountain logo became synonymous with cycling and cyclists everywhere.
Over a century later, that tradition continues with our latest line-up of road, mountain, gravel, and lifestyle models, ensuring an exceptional cycling experience for every type of rider. While our pursuit of excellence started years ago, your ride begins today.
Timeline
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1899
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1919
Nichibei-Fuji begins exporting Fuji-branded bikes throughout Asia
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1920s
Now Japan’s most popular bicycle brand, Fuji is winning races in Japanese cycling competition
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1971
Fuji America is the first Japanese brand in U.S. history to market itself nationwide under its own name. With innovations like lighter chromoly frames, Fuji’s reputation for quality bicycles soars.
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1971
Fuji introduces the Sports 10, the 10-speed bike that establishes Fuji as a premier brand in the U.S
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1977
The S12-2 introduces the world to the first 12-speed bike, featuring a 6-speed freewheel, an industry game-changer.
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1977
The company organizes the Fuji Grand Prix road race.
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1984
Fuji sponsors Mark Gorski, 1984 Olympic gold medalist, to ride for its elite racing team.
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2004
Fuji releases its first full-carbon road bike, which Judith Arndt rides to the World Championship – becoming the first woman to win a world title on a carbon-fiber bike.
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2005
Regina Schleicher wins the World Championship on a Fuji.
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2010
Fuji makes its debut at the Tour de France with pro team Footon-Servetto.
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2011
Anika Langvad wins the 2011 Mountain Bike Marathon World Championships on her Fuji SLM
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2012
Anika Langvad repeats her Mountain Bike Marathon World Championships victory on the Fuji SLM.
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2015
Omar Fraile of Team Caja Rural team rides his Fuji Transonic to win the King of the Mountains competition at the 2015 Vuelta a España.
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2018
Fuji introduces the new Supreme, designed for women and the fastest Fuji ever. Kendall Ryan of Team TIBCO-Silicon Valley Bank rides it to its first Women’s World Tour victory, at Stage 1 of the Amgen Tour of California.
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2019
Amy Morrison wins the USA Enduro National Championship on her Fuji Auric, equipped with M-Link technology.
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2021
Amy Morrison wins the USA Enduro National Championship on her Fuji Auric, equipped with M-Link technology.
Greatest of All Time
Here's our staff picks and the award we think they'd win if it were a contest – which it always is!
Innovation
We remain commmited to pushing the limits in cycling trends and technology with advancements like our MLink suspension system, high-modulus carbon fibers, and linear aerodynamic designs.