Established in 1899, Fuji Bikes was built on a commitment to produce quality, high-performance racing bicycles. Over a century later, that tradition continues with our latest line-up of road, gravel, mountain, hybrid, and kids models, ensuring an exceptional cycling experience for every type of rider.

Updated to be faster, more efficient, and smoother, the Norcom Straight continues its performance-focused legacy with ultra-modern styling and technology. Designed with the singular purpose of being straight up fast, the Norcom Straight doesn't just bring superior aerodynamics to the table, it also ensures real world results by delivering complete comfort and control for long, hard hours in the saddle.