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We're Celebrating 120 Years!


In celebration of our 120th year of making outstanding bikes, we’re throwing it back to the 1970’s with a retro logo, a new color palette, and a way for you to tell us your stories with Fuji. 

Back in 1899, Mr. Kyojiru Okazaki founded Fuji as a bicycle company named after the iconic Mount Fuji in Japan. Many things have changed over the last 120 years, but our passion for bicycles has stayed the same. 

The bold red retro Fuji logo was created in 1973 by William Bevington. The crisp, clean reflects our heritage while also giving us a nod to our commitment to modernity. 

As part of this throwback campaign, we want to hear about what 120 years of Fuji has brought you! Whether it was your first bike, the commuter that opened up your city, or the race rig that helped you meet your goals, we want to know what Fuji means to you. We’re selecting 120 stories to showcase our legacy of outstanding bikes. Submit yours here.