The second focus is PERFORMANCE. We know you have goals. So do we. Our biggest goal? To help you attain yours. Every detail, from the Energy Transfer Chainstay on our high-end race bikes to the aggressive geometry on our XC hard tail mountain bikes is built-in to help you meet your riding goals. Whether you’re after a world championship title or just king of the coffee ride this weekend, you can count on Fuji to help you perform.
Of course, there is optimal FIT. Our bikes are all designed with you in mind. Not the you that is one-size-fits-all, but the you that has particular and very specific needs when it comes to feeling comfortable and therefore getting the most out of a bike. We offer bikes in sizes from kids’ sidewalk cruisers to classically designed road bikes as large as 64cm. We have compact frames as small as 42cm and our hybrids come in eight different sizes. And not only are the frames made to accommodate, we spec the bikes to fit, as well. For example, smaller hands have a shorter reach to the brakes and adjustable stems allow for various lean-over angles.
And finally, there is WEIGHT. Just like Hollywood, we’re a little obsessed with our weight. It’s just natural. And in this case, literally natural. We build our high-end bikes out of carbon and aluminum to keep the weight to an absolute minimum. We want to bring you maximum mechanical characteristics with a minimum of material. If that sounds familiar, it’s because we borrowed that design philosophy from Mother Nature. And while she does it to preserve resources, we just do it to save your legs.
Safety. Performance. Fit. Weight. We could aim to be good. But instead, we aim to be Simply Better.
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